About Iara
As Marketing Manager, Iara Aguilera Riera leads McInnes Cooper’s marketing department with creativity, insight, and a collaborative approach. Her story with the firm began over ten years ago as a co-op student, turning a learning experience into a career defined by growth and leadership.
Her experience across different areas of the business gives her a holistic perspective and the ability to connect initiatives and bring teams together. Collaboration is at the heart of how Iara works. She believes the best solutions come from diverse viewpoints and approaches every project with clarity and organization to ensure smooth execution. Over time, she has built strong relationships across departments, turning shared goals into meaningful results.
Originally from Venezuela, Iara is fluent in English and Spanish. She earned her BA in Political Science with Honours from Saint Mary’s University in 2016. Her work ensures marketing efforts align with organizational priorities and consistently reinforce the firm’s brand. In addition to mentoring the marketing team, Iara partners with Business Development, manages budgets, and maintains strong vendor relationships. Iara also conducts market research, prepares reports for senior leadership, and stays ahead of trends in a rapidly evolving media landscape.
Iara has a natural curiosity and a love for learning. When she isn’t exploring new marketing ideas, you will find her hunt trailing with her dog Nova, absorbed in a podcast. Travel is another passion that inspires her creativity. Every culture she experiences brings fresh perspectives that influence her work and keep her motivated.
Education
- B.A. (Hons.) Political Science, Saint Mary's University (2016)
Languages
- English
- Spanish
